Using address validation services can help you save money and time. While not every address will be valid, it pays to do some checking before you mail a package or start a direct mail campaign. The USPS database is a large collection of addresses. In fact, the USPS estimates that over 25% of all mail pieces have errors. This can lead to missed opportunities to reach customers, returned mail, and added costs. The service has several ways to ensure that your mailing program is delivering to the right person, including the use of address verification and ZIP code verification. The USPS also has a comprehensive set of addressing guidelines that can help you avoid common mistakes. This includes the proper spelling of street names, the correct use of the ZIP code, and the presence of an area code and time zone. Having these elements in an address helps make your mailing program more efficient. The USPS does not allow the public to access its address database, though, which means that you will need to look elsewhere for your address verification needs. Fortunately, there are third party alternatives that provide the same functionality. Some of them offer a more user-friendly interface and other features not found on the USPS's own service. If you are looking to validate an address for your business, you can either contact the USPS and pay for the services or try a free address verification service. Whether you choose to go with a third party or the USPS, it pays to know the best practices for ensuring that your mailing lists are populated with the most up-to-date addresses.
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